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How to Market to People Not Like You
- "Know It or Blow It" Rules for Reaching Diverse Customers
- Binding:
- Hardback
- Pages:
- 240
- Published:
- March 31, 2011
- Dimensions:
- 163x239x24 mm.
- Weight:
- 428 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of How to Market to People Not Like You
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.
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