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HOW TO PLAN EXHIB
- Binding:
- Paperback
- Pages:
- 250
- Published:
- July 16, 1997
- Dimensions:
- 170x244x9 mm.
- Weight:
- 288 g.
Delivery:
1-2 weeks
Expected delivery: November 9, 2024
Description of HOW TO PLAN EXHIB
One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions.
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