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I'm With the Brand

- The Secret Dialogue Between What We Buy and Who We Are.

About I'm With the Brand

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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  • Language:
  • English
  • ISBN:
  • 9781845298876
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • September 10, 2008
  • Dimensions:
  • 127x198x20 mm.
  • Weight:
  • 266 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of I'm With the Brand

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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