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Impacts of Online Advertising on Business Performance

About Impacts of Online Advertising on Business Performance

Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.

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  • Language:
  • English
  • ISBN:
  • 9781799816188
  • Binding:
  • Hardback
  • Pages:
  • 300
  • Published:
  • November 21, 2019
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Impacts of Online Advertising on Business Performance

Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.

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