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Implementing CRM

- From Technology to Knowledge

By David (University of Warwick) Finnegan

part of the John Wiley Series in Information Systems series

Implementing CRM by David (University of Warwick) Finnegan Save 10% from RPP Save 10%
About Implementing CRM

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

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  • Language:
  • English
  • ISBN:
  • 9780470065266
  • Binding:
  • Hardback
  • Pages:
  • 342
  • Published:
  • March 22, 2007
  • Dimensions:
  • 151x234x24 mm.
  • Weight:
  • 624 g.
Delivery: 2-4 weeks
Expected delivery: February 6, 2025

About David (University of Warwick) Finnegan

View all books by David (University of Warwick) Finnegan

Description of Implementing CRM

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

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