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Implications and Impacts of eSports on Business and Society
- Emerging Research and Opportunities
- Binding:
- Hardback
- Pages:
- 160
- Published:
- October 29, 2019
- Dimensions:
- 263x188x19 mm.
- Weight:
- 592 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Implications and Impacts of eSports on Business and Society
Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.
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