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Implications and Impacts of eSports on Business and Society
- Emerging Research and Opportunities
- Binding:
- Paperback
- Pages:
- 208
- Published:
- October 13, 2019
- Dimensions:
- 177x255x15 mm.
- Weight:
- 382 g.
Delivery:
1-2 weeks
Expected delivery: November 20, 2024
Description of Implications and Impacts of eSports on Business and Society
Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.
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