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Improving Customer Satisfaction, Loyalty, and Profit
- An Integrated Measurement and Management System
part of the J-B-UMBS Series series
- Binding:
- Hardback
- Pages:
- 240
- Published:
- October 16, 2000
- Dimensions:
- 154x232x23 mm.
- Weight:
- 540 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
About Michael D. (University of Michigan Business School) Johnson
View all books by Michael D. (University of Michigan Business School) JohnsonDescription of Improving Customer Satisfaction, Loyalty, and Profit
In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.
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