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Information Asymmetry in Online Advertising
- Binding:
- Paperback
- Pages:
- 210
- Published:
- May 30, 2023
- Dimensions:
- 156x234x0 mm.
- Weight:
- 344 g.
Delivery:
1-2 weeks
Expected delivery: August 3, 2025
About Jan W. (Cracow University of Economics Wiktor
View all books by Jan W. (Cracow University of Economics WiktorDescription of Information Asymmetry in Online Advertising
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
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