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Innovating for the Middle of the Pyramid in Emerging Countries
- Binding:
- Paperback
- Pages:
- 406
- Published:
- March 20, 2024
- Dimensions:
- 229x152x23 mm.
- Weight:
- 578 g.
Delivery:
1-2 weeks
Expected delivery: September 11, 2025
Description of Innovating for the Middle of the Pyramid in Emerging Countries
Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
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