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Innovation and Product Management
- A Holistic and Practical Approach to Uncertainty Reduction
part of the Springer Texts in Business and Economics series
- Language:
- English
- ISBN:
- 9783642543753
- Binding:
- Hardback
- Pages:
- 327
- Published:
- September 25, 2014
- Edition:
- 2015
- Dimensions:
- 241x162x24 mm.
- Weight:
- 502 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Innovation and Product Management
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.
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