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Innovation and Strategy
part of the Review of Marketing Research series
- Binding:
- Hardback
- Pages:
- 376
- Published:
- June 28, 2018
- Dimensions:
- 239x161x26 mm.
- Weight:
- 634 g.
Delivery:
2-4 weeks
Expected delivery: August 6, 2025
Description of Innovation and Strategy
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
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