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Innovation in Advertising and Branding Communication
- Binding:
- Hardback
- Pages:
- 176
- Published:
- October 7, 2020
- Dimensions:
- 152x229x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Innovation in Advertising and Branding Communication
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques¿ from body image, identity and mental imagery, to self-exposure and LCM4P ¿ intersecting with branding and advertising constructs and practices.
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