Innovation's Hidden Walls

Are you on a quest to unlock the secrets of innovation? Journey with us as we explore the hidden walls that confine conventional wisdom about innovation.
In "Innovation's Hidden Walls," we delve deep into the core principles of Jobs To Be Done (JTBD), Design Thinking, and the Diffusion of Innovation Model. While these methodologies have been celebrated for sparking innovation, this book takes a critical look at their limitations. Discover how these walls can restrict your innovation endeavours, and learn how to break through them to truly transform your approach to problem-solving.