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Innovative Marketing Communications
part of the Events Management series
- Binding:
- Paperback
- Pages:
- 344
- Published:
- October 2, 2005
- Dimensions:
- 188x242x22 mm.
- Weight:
- 658 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Innovative Marketing Communications
Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
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