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Innovative Wirtschaftskommunikation
- Interdisziplinare Problemloesungen Fur Die Wirtschaft
- Binding:
- Paperback
- Pages:
- 316
- Published:
- October 25, 2006
- Edition:
- 2006
- Dimensions:
- 210x148x19 mm.
- Weight:
- 431 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of Innovative Wirtschaftskommunikation
Die Autorinnen und Autoren setzen sich interdisziplinär mit unterschiedlichen Aspekten innovativer Wirtschaftskommunikation auseinander. Sie stellen Fallstudien und Lösungskonzepte zu folgenden Themenbereichen vor: Kommunikationsmanagement, Kommunikationsstrategien, integrierte Kommunikation, Methodeneinsatz in der Kommunikation, Diversity Management, Textanalyse und Theorieentwicklung in der Kommunikation.
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