Intellectual Property Asset Management

Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. This book will provide students with:¿ the basic Intellectual Property law knowledge needed to identify a potential IP issue¿ the tools and understanding to assess an IP breach¿ the ability to identify where the problem cannot be solved in house and where expert legal assistance is required ¿ the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome