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Interactive Marketing
- Revolution or Rhetoric?
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 244
- Published:
- March 17, 2010
- Dimensions:
- 154x235x19 mm.
- Weight:
- 482 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Interactive Marketing
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
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