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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
- Binding:
- Hardback
- Pages:
- 350
- Published:
- September 4, 2012
- Dimensions:
- 158x233x33 mm.
- Weight:
- 662 g.
Delivery:
2-4 weeks
Expected delivery: September 21, 2025
Description of Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
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