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International Business and Tourism
- Global Issues, Contemporary Interactions
- Binding:
- Hardback
- Pages:
- 300
- Published:
- March 10, 2008
- Dimensions:
- 191x248x25 mm.
- Weight:
- 726 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of International Business and Tourism
Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.
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