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International Business and Tourism

- Global Issues, Contemporary Interactions

About International Business and Tourism

Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.

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  • Language:
  • English
  • ISBN:
  • 9780415424318
  • Binding:
  • Paperback
  • Pages:
  • 290
  • Published:
  • March 9, 2008
  • Dimensions:
  • 175x245x16 mm.
  • Weight:
  • 544 g.
Delivery: 1-2 weeks
Expected delivery: November 29, 2024

Description of International Business and Tourism

Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.

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