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International Business

- Managing Globalization

About International Business

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, this title explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers.

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  • Language:
  • English
  • ISBN:
  • 9781412953641
  • Binding:
  • Paperback
  • Pages:
  • 736
  • Published:
  • January 19, 2009
  • Dimensions:
  • 187x231x33 mm.
  • Weight:
  • 1240 g.
Delivery: 1-2 weeks
Expected delivery: December 1, 2024

Description of International Business

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, this title explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers.

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