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International Communications Strategy
- Developments in Cross-Cultural Communications, PR and Social Media
- Binding:
- Hardback
- Pages:
- 240
- Published:
- July 2, 2009
- Dimensions:
- 165x237x23 mm.
- Weight:
- 510 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of International Communications Strategy
Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.
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