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International Marketing
- Binding:
- Paperback
- Pages:
- 752
- Published:
- February 24, 2011
- Edition:
- Dimensions:
- 219x276x19 mm.
- Weight:
- 1236 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
About Michael (Georgetown University) Czinkota
View all books by Michael (Georgetown University) CzinkotaDescription of International Marketing
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.
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