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Internationale Vertikale Marketingsysteme
- Importeurssteuerung Durch Deutsche Automobilhersteller
part of the Gabler Edition Wissenschaft series
- Binding:
- Paperback
- Pages:
- 284
- Published:
- August 29, 2000
- Edition:
- 2000
- Dimensions:
- 152x229x16 mm.
- Weight:
- 408 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Internationale Vertikale Marketingsysteme
Bernd Brockmeier analysiert, wie die deutschen Hersteller von Premiummarken-Automobilen ihre Importeure steuern, wobei eine empirische Untersuchung zeigt, dass insbesondere die Verteilung und Ausübung von Macht eine herausragende Bedeutung im Steuerungsprozess hat.
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