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Internationale Werbeplanung
- Eine Analyse unter besonderer Berucksichtigung der internationalen Werbebudgetierung
part of the Wirtschaftswissenschaftliche Beitrage series
- Binding:
- Paperback
- Pages:
- 223
- Published:
- December 12, 1996
- Edition:
- 1997
- Weight:
- 379 g.
Delivery:
1-2 weeks
Expected delivery: October 20, 2024
Description of Internationale Werbeplanung
Gegenstand des Buches ist die internationale Werbeplanung, insbesondere die Ermittlung der landerspezifisch optimalen Werbebudgets. Schwerpunkte sind dabei die Darstellung der relevanten Rahmenbedingungen und der Interdependenzen sowie Verfahren zur Ermittlung der benoetigten Inputdaten.
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