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Interpreting Consumer Choice
- The Behavioural Perspective Model
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 186
- Published:
- August 19, 2009
- Dimensions:
- 157x235x17 mm.
- Weight:
- 404 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
Description of Interpreting Consumer Choice
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
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