Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Interpreting Consumer Choice
- The Behavioural Perspective Model
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 186
- Published:
- August 18, 2009
- Dimensions:
- 157x235x17 mm.
- Weight:
- 404 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Interpreting Consumer Choice
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
User ratings of Interpreting Consumer Choice
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Interpreting Consumer Choice can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
