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Introducing Marketing Research
- Binding:
- Paperback
- Pages:
- 368
- Published:
- April 21, 2002
- Dimensions:
- 188x233x23 mm.
- Weight:
- 660 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Introducing Marketing Research
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
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