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Introducing Marketing Research
- Binding:
- Paperback
- Pages:
- 368
- Published:
- April 22, 2002
- Dimensions:
- 188x233x23 mm.
- Weight:
- 660 g.
Delivery:
2-4 weeks
Expected delivery: October 24, 2024
Description of Introducing Marketing Research
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
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