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Investigating Audiences
- Binding:
- Hardback
- Pages:
- 200
- Published:
- August 7, 2007
- Dimensions:
- 170x242x17 mm.
- Weight:
- 500 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Investigating Audiences
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
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