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Investigating Audiences

About Investigating Audiences

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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  • Language:
  • English
  • ISBN:
  • 9781412922692
  • Binding:
  • Hardback
  • Pages:
  • 200
  • Published:
  • August 7, 2007
  • Dimensions:
  • 170x242x17 mm.
  • Weight:
  • 500 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Investigating Audiences

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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