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Investigating Audiences
- Binding:
- Paperback
- Pages:
- 200
- Published:
- August 7, 2007
- Dimensions:
- 242x171x13 mm.
- Weight:
- 352 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Investigating Audiences
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
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