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Japanese Consumer Behaviour
- From Worker Bees to Wary Shoppers
part of the ConsumAsian Series series
- Binding:
- Hardback
- Pages:
- 278
- Published:
- April 5, 2000
- Dimensions:
- 156x234x18 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Japanese Consumer Behaviour
This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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