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Join the Conversation
- How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
- Binding:
- Hardback
- Pages:
- 320
- Published:
- November 5, 2007
- Dimensions:
- 153x235x26 mm.
- Weight:
- 528 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Join the Conversation
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.
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