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Key Account Management, kompakt
- Binding:
- Paperback
- Pages:
- 88
- Published:
- December 4, 2023
- Edition:
- 23001
- Dimensions:
- 148x6x210 mm.
- Weight:
- 127 g.
Delivery:
1-2 weeks
Expected delivery: December 8, 2024
Description of Key Account Management, kompakt
Das Buch zeigt, wie Kundenzufriedenheit zu Kundenbindung und zu einer Optimierung des Kundenwertes führt. Bestandskunden, insbesondere Groß- und Schlüsselkunden zu halten, zu begeistern und die Bedürfnisse im Buying Center zu befriedigen, ist eine wichtige Aufgabe für MitarbeiterInnen im Vertrieb und Key Account Management. Zufriedenheitsmessung ist ein zentrales Werkzeug für die nachhaltige Kundenentwicklung.
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