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Key Account Plans
- Binding:
- Paperback
- Pages:
- 404
- Published:
- December 10, 2007
- Dimensions:
- 194x244x12 mm.
- Weight:
- 790 g.
Delivery:
1-2 weeks
Expected delivery: October 14, 2024
Description of Key Account Plans
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
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