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Key Debates in the Translation of Advertising Material
- Special Issue of the Translator (Volume 10/2, 2004)
- Binding:
- Paperback
- Pages:
- 222
- Published:
- November 11, 2004
- Dimensions:
- 156x234x0 mm.
- Weight:
- 500 g.
Delivery:
1-2 weeks
Expected delivery: October 18, 2024
Description of Key Debates in the Translation of Advertising Material
Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre
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