We a good story
Quick delivery in the UK

Key Debates in the Translation of Advertising Material

- Special Issue of the Translator (Volume 10/2, 2004)

About Key Debates in the Translation of Advertising Material

Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

Show more
  • Language:
  • English
  • ISBN:
  • 9781900650809
  • Binding:
  • Paperback
  • Pages:
  • 222
  • Published:
  • November 10, 2004
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 500 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Key Debates in the Translation of Advertising Material

Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

User ratings of Key Debates in the Translation of Advertising Material



Find similar books
The book Key Debates in the Translation of Advertising Material can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.