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Kids and Branding in a Digital World

About Kids and Branding in a Digital World

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

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  • Language:
  • English
  • ISBN:
  • 9780719097874
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • October 31, 2015
  • Dimensions:
  • 276x166x19 mm.
  • Weight:
  • 474 g.
Delivery: 2-4 weeks
Expected delivery: September 28, 2025

Description of Kids and Branding in a Digital World

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

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