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Kids as Customers

- A Handbook of Marketing to Children

By James U. McNeal
Kids as Customers by James U. McNeal Save 13% from RPP Save 13%
About Kids as Customers

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  • Language:
  • English
  • ISBN:
  • 9780669276275
  • Binding:
  • Hardback
  • Pages:
  • 272
  • Published:
  • August 31, 1992
  • Dimensions:
  • 160x233x24 mm.
  • Weight:
  • 566 g.
Delivery: 2-4 weeks
Expected delivery: August 13, 2025

About James U. McNeal

View all books by James U. McNeal

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