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Knowledge Based Marketing In 21st Century

About Knowledge Based Marketing In 21st Century

Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field.

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  • Language:
  • English
  • ISBN:
  • 9781773613246
  • Binding:
  • Hardback
  • Pages:
  • 271
  • Published:
  • November 1, 2017
  • Dimensions:
  • 152x229x0 mm.
Delivery: 2-4 weeks
Expected delivery: October 26, 2024

Description of Knowledge Based Marketing In 21st Century

Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field.

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