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Knowledge-Based Marketing by Ian Chaston

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About Knowledge-Based Marketing

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

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Language:
English

ISBN:
9781412900034

Publisher:
SAGE Publications Inc

Binding:
Paperback

Pages:
288

Published:
April 6, 2004

Dimensions:
171x243x19 mm.

Weight:
478 g.

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Expected delivery: December 11, 2024

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About Ian Chaston

View all books by Ian Chaston

Description of Knowledge-Based Marketing

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

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The book Knowledge-Based Marketing can be found in the following categories:

Business & Education > Marketing