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Kommunikationsqualitat in Personlichen Kundenbeziehungen
part of the Basler Schriften Zum Marketing series
- Binding:
- Paperback
- Pages:
- 293
- Published:
- August 25, 2005
- Edition:
- 2005
- Dimensions:
- 210x148x16 mm.
- Weight:
- 385 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Kommunikationsqualitat in Personlichen Kundenbeziehungen
Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualität in persönlichen Mitarbeiter-Kunde-Interaktionen. Darüber hinaus werden die Wirkungen der Kommunikationsqualität im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Größen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht.
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