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Lateral Marketing
- New Techniques for Finding Breakthrough Ideas
- Binding:
- Hardback
- Pages:
- 224
- Published:
- September 18, 2003
- Dimensions:
- 166x241x18 mm.
- Weight:
- 526 g.
Delivery:
2-3 weeks
Expected delivery: July 27, 2025
About Philip (Northwestern University) Kotler
View all books by Philip (Northwestern University) KotlerDescription of Lateral Marketing
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
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