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Lead Markets

- Country-Specific Success Factors of the Global Diffusion of Innovations

About Lead Markets

subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market.

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  • Language:
  • English
  • ISBN:
  • 9783790814309
  • Binding:
  • Paperback
  • Pages:
  • 306
  • Published:
  • October 22, 2001
  • Edition:
  • 12001
  • Dimensions:
  • 155x235x17 mm.
  • Weight:
  • 500 g.
Delivery: 2-4 weeks
Expected delivery: December 1, 2024

Description of Lead Markets

subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market.

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