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Lean Customer Development

- Building Products Your Customers Will Buy

About Lean Customer Development

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.

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  • Language:
  • English
  • ISBN:
  • 9781492023746
  • Binding:
  • Paperback
  • Pages:
  • 240
  • Published:
  • September 29, 2017
  • Dimensions:
  • 228x154x13 mm.
  • Weight:
  • 360 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 10, 2025

Description of Lean Customer Development

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.

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