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Lifebelt by John A. Murphy

Lifebelt - Book

- The Definitive Guide to Managing Customer Retention

About Lifebelt

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.

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  • Language:
  • English
  • ISBN:
  • 9780471498186
  • Binding:
  • Hardback
  • Pages:
  • 306
  • Published:
  • January 16, 2001
  • Dimensions:
  • 236x166x26 mm.
  • Weight:
  • 612 g.
  • £46.49
  • £1.99
  • 2-4 weeks
  • May 6, 2021
Description of Lifebelt
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.
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