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The Lifebelt
- The Definitive Guide to Managing Customer Retention
- Binding:
- Hardback
- Pages:
- 300
- Published:
- January 16, 2001
- Dimensions:
- 160x232x23 mm.
- Weight:
- 652 g.
Delivery:
2-4 weeks
Expected delivery: May 19, 2024
Description of The Lifebelt
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.
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