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Lifestyle Market Segmentation
- Binding:
- Hardback
- Pages:
- 200
- Published:
- September 11, 2006
- Dimensions:
- 156x216x20 mm.
- Weight:
- 530 g.
Delivery:
2-3 weeks
Expected delivery: May 11, 2025
About Art (Nova Southeastern University Weinstein
View all books by Art (Nova Southeastern University WeinsteinDescription of Lifestyle Market Segmentation
Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.
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