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Lifestyle Marketing
- Reaching the New American Consumer
- Binding:
- Paperback
- Pages:
- 256
- Published:
- October 29, 2003
- Dimensions:
- 156x235x13 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Lifestyle Marketing
Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
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