We a good story
Quick delivery in the UK

Lifestyle Marketing

- Reaching the New American Consumer

About Lifestyle Marketing

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Show more
  • Language:
  • English
  • ISBN:
  • 9780313361562
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • October 29, 2003
  • Dimensions:
  • 156x235x13 mm.
  • Weight:
  • 454 g.
Delivery: 1-2 weeks
Expected delivery: November 17, 2024

Description of Lifestyle Marketing

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

User ratings of Lifestyle Marketing



Find similar books
The book Lifestyle Marketing can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.