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Listening to the Voice of the Market

- How to Increase Market Share and Satisfy Current Customers

About Listening to the Voice of the Market

Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.

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  • Language:
  • English
  • ISBN:
  • 9781420093308
  • Binding:
  • Hardback
  • Pages:
  • 205
  • Published:
  • December 15, 2009
  • Dimensions:
  • 154x242x18 mm.
  • Weight:
  • 478 g.
Delivery: 2-4 weeks
Expected delivery: December 29, 2024
Extended return policy to January 30, 2025

Description of Listening to the Voice of the Market

Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.

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