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Luxury Fashion Branding

- Trends, Tactics, Techniques

About Luxury Fashion Branding

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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  • Language:
  • English
  • ISBN:
  • 9780230521674
  • Binding:
  • Hardback
  • Pages:
  • 352
  • Published:
  • May 2, 2007
  • Dimensions:
  • 165x244x26 mm.
  • Weight:
  • 672 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Luxury Fashion Branding

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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