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M: Advertising ISE

About M: Advertising ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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  • Language:
  • English
  • ISBN:
  • 9781260598223
  • Binding:
  • Paperback
  • Pages:
  • 482
  • Published:
  • April 27, 2021
  • Edition:
  • 4
  • Dimensions:
  • 348x305x19 mm.
  • Weight:
  • 844 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 8, 2024
Extended return policy to January 30, 2025

Description of M: Advertising ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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